Panache Sport
Panache needed help launching their new D+ ultimate sports bra. The awareness campaign was to show how good the support was and to have standout alongside the other major sports brands in the sector.
The national campaign ran press ads in leading sports titles. This was accompanied with a suite of other marketing material that explained the benefits of the support. From digital ads, website, videos, POS and in-store promotional material.
Boxer Nicola Adams was invited as an ambassador to the brand. To make the brand more appealing and authentic we introduced lots of women from Panache to experience the sports bra and demonstrate the bra is a good fit for all shapes and sizes.
