Bravissimo’s audience were growing up with the brand but they needed to introduce themselves to a younger audience. 

Armed with the insight that wearing an expertly-fitted bra makes you feel much more confident, we crafted a simple proposition that has universal appeal: Amazing You. It wasn’t just selling a look, a product, we were selling a feeling.

A multi- Channel campaign was delivered. Starting with a national campaign, across digital, social, in-store and OoH channels. An emotive story which was authentic, beautiful styled, that paired joyful, natural photography with uplifting, confident handcrafted messages.