The Dark Arts was an awareness campaign for my old agency Giants & Titans. It was all a bit tongue and cheek, shining a spotlight on all the different unfavourable characters you come across in the agency world. We’ve all met them - The Money grabbers, Jargonators, Sergeant Major, Beard Strokers, the Social Animal who constantly use buzzwords and acronyms to try and disorientate you.

We filmed a series of short episodes using actors to play 10 different characters which were then shared across various digital channels. The characters were then illustrated in a set of ‘Lie and Truth’ playing cards within an invitation pack which was sent out to prospective clients.

The campaign worked a treat, creating a lot of attention, a few smiles and plenty of meetings.