The Royal Sutton Coldfield Town Hall’s branding was old and tired, lacking the vibrancy and impact needed to reflect the venue’s thriving arts and cultural scene.

A brand refresh firstly came with a new unique wordmark. Using the initials “RSCTH” and a classic serif font, the letters were intertwined to create a distinctive mark. A flexible colour palette was also developed, allowing for individual events and programs to have their own visual identity while still maintaining a sense of overall brand cohesion. The result was a distinctive look and feel that the community can easily recognize, perfectly capturing the essence of the Royal Sutton Coldfield Town Hall as a dynamic cultural hub.